Keep These 6 D’s In Tune And Never Fall Flat In The 21st Century Piano Industry

Our brains have been shaped slowly over millions of years for a world that is very different than the one we face today.

Instead of local and linear, as it was a thousand or even a hundred years ago,

the world is now global and exponential.

Peter Diamandis and Ray Kurzweil can tell you all about it. (You might know Kurzweil for his groundbreaking work designing the very first electronic keyboards using sampled piano sounds.)

Ray and Peter talk about what they call the 6 D’s as a way to think about exponential change.

It can scramble your mind to hear it but what they say makes sense…

Anything that becomes digitized enters a period of deceptive growth,

disruptive growth,

then it dematerializes,

it demonetizes,

and finally democratizes products, services and industries.

Think about some things that have been digitized.

Genetic codes.

Medical data.

Financial transactions.

Even manufacturing is now becoming digitized through 3D printing.

Digitization allows for two profound advantages.

You can replicate,

you can transmit

for nearly zero effective cost.

You may not have noticed, but

in the piano industry we are exiting a period of slow, deceptive growth

The first Digital camera was invented over 30 years ago and took a snapshot that was .01 megapixels.

At last count we have cameras exceeding 250 megapixels.

Slow growth is transitioning into disruption.

The digital camera put behemoth camera companies out of business.

Netflix demolished blockbuster.

Uber has drastically altered the auto industry.

How are you digitizing what you are doing?

Luckily piano technicians still have a priceless skill that will not be digitized for the foreseeable future.

But there’s a hidden fortune that awaits if you pay attention to what we can digitize.

The 4th D is dematerialization.

Have you noticed that those post card reminders,

the back office secretary,

the bulky electronic tuning device in a box,

the paper map

—all these staples of the industry are disappearing from your life and the lives of your colleagues.

Hundreds and thousands of dollars worth of products and services that you use have been dematerialized.

What do we mean by demonitization?

Demonitization means more money in your pocket.

With business management software for the piano technician like Timothy Barnes’s Gazelle Network or Mark Veenman’s Pianocal you can reduce your office management overhead by what approaches an order of magnitude.

And with Piano Technicians Masterclasses we’re finally bringing down the cost down of locating, contacting, meeting with and learning from the true masters in the piano industry.

Think exponentially.

Think abundantly.

Don’t miss your opportunity

to get in early on these technologies that stand to quickly disrupt,

but also improve upon

the life and career that you have grown accustomed to.

The Piano Technicians Masterclasses are now in that period of deceptive growth.

World-class instructors are jumping on board like Mario Igrec the Genius author of Pianos Inside Out and David Andersen, the renowned expert who’s been known to alter lives and careers through his lectures.

Visit today to see what’s brewing: www.pianotechniciansmasterclass.com

and if you really want a behind the scenes understanding

and a chance at doubling your value by jumping on the bandwagon early

send me a note at eathan@invisiblestringsoftware.com to arrange a private chat about the secret details that are so fresh that you can be a among a handful of people in the know before deceptive growth becomes disruptive.